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Stronger, healthier hair starts here!

Meet Astaxanthin, the powerhouse ingredient in Pureology's Strength Cure haircare duo.

Known for its incredible antioxidant properties, Astaxanthin protects your hair from damage, helping you maintain vibrant, shiny locks no matter what your day throws at you. Paired with other strengthening and repairing ingredients like plant-based Keravis, this is your new go-to for damage-free, resilient hair.

Use a dime-sized amount of shampoo emulsified in your hands on wet hair from scalp to ends. Follow with Strength Cure Conditioner for strength, softness and damage repair and prevention.